New Asian concept from Chipotle launching in D.C.

Posted on April 15, 2011

Chipotle is planning to apply their service-line food service business model to launch a new Asian concept this summer. The first location will be in Washington D.C. and will be called ShopHouse Southeast Asian Kitchen. They plan to serve a variety of Asian foods from Thai and Malaysian to Vietnamese; hence the vague "Southeast Asian" in the name. In a press release, the company had this to say about the menu:

The ShopHouse menu will pair the bold and complex flavors of southeast Asia with fresh, sustainably raised ingredients; grilled and braised meats, a variety of fresh vegetables, aromatic herbs, spicy sauces, and an array of garnishes.

Additionaly, Ells also expressed interest in applying Chipotle's fast casual style of serving style to other types of food.